Solution for Vetreska - eCommerce WeChat Mini Programįirstly, ITC helped Vetreska build a WeChat Mini Program as a shopping platform for both its B2B and B2C users with loyalty programs and referral bonuses included. Building Direct-to-Customer (D2C) Mini Program.Developing tangible benefits for both B2B and B2C customers.Innovating their touchpoints in China to build deeper connections with customers.Overall, the general objectives that Vetreska wanted to achieve in the China market were: Thus, it needed another dedicated WeChat Mini Program for these separate operations, including appointment bookings and menu orders. In addition, aside from selling cat food and accessories online, the brand was planning to open a Cat Cafe in Shanghai as well. To further enhance the customer experience, Vetreska also wanted to add a loyalty and referral program, which would also help effectively boost brand awareness. Therefore, Vetreska was looking for more autonomy in terms of the visuals and configuration of the e-Commerce stores to create more personalized experiences that strongly reflect its brand image.Īnd its answer was to build an online-to-offline (O2O) e-Commerce WeChat Mini Program (MP), a private sub-app on a private platform that enables boundless customization. In other words, its Tmall, JD.com, and Youzan stores were looking like any other cat food brand.Īlthough Tmall offers a bit more customization, it is still not distinctive enough for sellers to really differentiate itself from competitors. They do not allow Vetreska to develop its own design and limit its customer experience offerings. However, these were only templated solutions. Objectivesīy then, the cat brand was already present on common marketplaces - public platforms - to attract public traffic.
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And this is where IT Consultis (ITC) stepped in as an expert in digital transformation in China to help Vetreska realize its vision. Thus, the brand had a similar aim when branching out to China. Customers can easily recognize the elegant and colorful brand that developed a smart referral strategy to increase its B2B and B2C sales. Thanks to its skillful craftsmanship and eye for captivating designs without sacrificing functionality, Vetreska has been expanding very fast in China and the rest of the world.įar from being a simple pet brand, Vetreska has created its own warm and welcoming cocooning universe for pet lovers and their furry companions. Vetreska is a leading premium cat food, toys, and accessories brand founded in New York City. In this IT Consultis case study, you will learn how we helped Vetreska - a premium cat food brand - develop 2 e-Commerce WeChat Mini Programs with Adobe Commerce Magento and Laravel for Chinese customers.
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